FUNNEL MINDSET

The Funnel Mindset in online marketing is the practice of viewing your customer’s journey not as random clicks or sales, but as a structured, step-by-step process—like moving through a funnel.

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Instead of expecting people to buy right away, you recognize that they pass through stages, and you design your marketing to guide them at each point.

Here’s the breakdown:

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1. Awareness (Top of Funnel – TOFU)

• People don’t know you yet.

• Goal: Capture attention, create awareness, and provide value.

• Tactics: social media posts, blogs, ads, SEO, free resources.

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2. Consideration (Middle of Funnel – MOFU)

• People are interested but not ready to buy.

• Goal: Build trust and show you solve their problem.

• Tactics: email nurturing, case studies, testimonials, webinars, lead magnets.

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3. Decision (Bottom of Funnel – BOFU)

• People are close to purchasing.

• Goal: Make it easy and compelling to say yes.

• Tactics: product demos, special offers, free trials, strong CTAs, personalized outreach.

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4. Retention & Advocacy (Post-Funnel)

• Customers become repeat buyers and brand advocates.

• Goal: Increase lifetime value and referrals.

• Tactics: loyalty programs, upsells, customer support, referral bonuses.

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